Yahoo! Behavioral Targeting (BT) enables advertisers to target consumers with expressed interest in a category or specific product. Yahoo! BT goes beyond the more common rules based segmentation or clustering of users by sites visited.

Our solution is powered by sophisticated modeling technology based on extensive online interactions that include searches, page-views and ad interactions. With these models, Yahoo! identifies what consumers are interested in and predicts where they sit in the Awareness-Consideration-Purchase funnel. We use proprietary techniques to aggregate these large-scale audiences that enable our marketing partners to deliver relevant messages to granular segmented audiences.