Creative Conference II: Mumbai

Yahoo! Summit Series presents exclusive events for marketers and advertising agencies, highlighting key industry issues. Past Yahoo! international events have focused on creativity, innovation, research and understanding different consumer segments such as the youth market and the financial services industry. The Yahoo! Summit Series brings together award-winning authors, historians and industry leaders for deep insights and solutions to the challenges facing today's marketers.

Yahoo! Summit Series held its 2nd Creative Conference in Mumbai on November 26, 2007.

Yahoo! has decided to do more than merely talk about the value of remarkable marketing and creativity. We want to shine the spotlight on people, companies and work that is remarkable. And, instead of awarding a purple cow, we award PURPLE CHAIRS. It's our way of saluting the creative work that stands out and makes us wish it was ours.

Four short listed cases were presented and the winner of the Yahoo! Big Idea Chair was decided by the opinion of the Expert Panel and by the vote of the invitees.

And the winner was Parachute Advansed Gorgeous Hamesha. Congratulations to the winners, as well as the rest of the presenters, for your awe-inspiring work!