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Brain Food: Original Research
Discover the latest ways to look at industry issues through quantitative and qualitative analysis. This original research will focus on creativity and innovation and will provide you with a better understanding of different consumer segments in India
It’s a Family Affair: The Media Evolution of the Global Family in a Digital Age
Presented by Yahoo! and OMD (September 2006)
How does technology affect everyday tasks, shopping, communication and entertainment? Where, and how, does advertising fit into the new mold of the global family? Some India findings.
Auto
Presented by Yahoo! India: (September 2006)
Understanding the Influence of Internet on the purchase decision of Automobiles.
Internet is changing the way consumers go about buying their products of choice. Internet is giving rise to new channels and new models of business. As a result, there may emerge a gap between consumer behaviour and advertising understanding. This study was commissioned by Yahoo! India and eTechnology Group@IMRB and provides valuable insights to understand the role and influence of internet on the purchase behaviour of auto consumers.
Internet is changing the way consumers go about buying their products of choice. Internet is giving rise to new channels and new models of business. As a result, there may emerge a gap between consumer behaviour and advertising understanding. This study was commissioned by Yahoo! India and eTechnology Group@IMRB and provides valuable insights to understand the role and influence of internet on the purchase behaviour of auto consumers.
What Women Want
Presented by Yahoo! India : August 2006
Understanding the Internet Usage Habits of the Indian Women
Marketers and media companies who hope to truly connect with women consumers cannot ignore the growing importance and impact of the Internet, digital media and communication devices on those women’s lives. This study was commissioned by Yahoo! India and eTechnology Group@IMRB and provides valuable insights on how to market to women as their relationship with the Internet and digital technology evolves