| Submission Guidelines for Yahoo!
India. |
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| Naming of banners |
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Use only small letters instead of big caps |
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No big caps and spaces in between the banner title name. If required, use '_' (underscore) and not '-' (hyphen). |
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Flash banners must have the same title names as GIF/JPEG banners.
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Banner title names are not to be repeated. |
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Example:
yahoo_728x90_19june04.swf / yahoo_728x90_19june04.gif |
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| Submission Guidelines |
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All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release){
GetURL (clickTAG);
}
The clickTAG button should be on the topmost layer.
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| Guidelines for the creative |
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The clickTAG button should be on the topmost layer.
The command should not contain any extra code like
"_blank" or fscommand.
Frame rate should not exceed 18 frames per second,
12 frames per second is preferred.
No music or audio on load.
Backup GIF/JPEG creative is MANDATORY.
The clickthrough URL should NOT be embedded in the flash creative.
DHTML banners developed in Flash version 7 are not accepted.
Black border needs to be added on all the banner creatives - GIF and SWF.
CLOSE button mandatory for all DHTML banners.
REPLAY button mandatory for all DHTML banners.
All DHTML banners - animation time - 12 secs.
Sequence of layers in the flash file for DHTML ads:
Topmost layer - REPLAY BUTTON
Below - CLOSE BUTTON
Below - CLICK TAG BUTTON LAYER
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| Dotcom Creatives |
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Must have border.
Must be within file size and dimension specs - mandatory.
Should not loop.
Should not animate for more than 10 secs.
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Homepage Animation Guidelines
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Expanded NP |
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Animation Timelines – 8 secs. |
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DHTML ads cannot loop. |
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Standard Mantle and Standard NP ads can loop. |
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| Submission of creatives |
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- Standard (non-rich media - GIF/JPG and FLASH) are 2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start date
date
- Front Page ads are min 4 working days prior to start date
- Ads to be published on yahoo.com are min 5 working days prior to start date.
- Banner ads leading to content/ promotion/ data collection pages on Yahoo! or client
server need to be reviewed by the legal team, hence require a 4 working days lead time
prior to start date.
- Please submit creatives before 4.00 p.m.
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Creative submissions should include the following:
- Yahoo! Insertion Order number (IO#).
- Creative files.
- Linking URL: Must be domain name based and cannot be
an IP address (i.e., http://207.123.456.78 ).
- 3rd party tags (if applicable), and it must be live at the time of submission to enable thorough testing before launch.
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